Stop the ADs your Sales will Grow

Yesterday while watching this AD on Yoplait I was really wondering what is with the United States Advertisement Industry. Some of the old time college ADZAPs were really good compared to the best ones here. They have the latest equipments and all kinds of gadgets for movie making, well I guess those do not come out of the Hollywood doors! I know what you are thinking, Should they not review their Ads atleast a couple of times? Ofcourse they do. The problem is they do not realise what is wrong with it. Most of these ADs are boring or reiterating what we already know about the product or teaching us a big theory as if we signed up for a tv-class. Not to mention the medical ADs, either they think it is funny or they think we have all gone to the medical school, but a layman would panic and throw away all the medicines he has ever bought.

Media has evolved and has given us umpty of options that we are used to flipping channels as soon as the AD starts, only few times out of utter laziness to pick up the remote that is few meters away or not able to find the remote or best we are simply browsing and the TV is running as a background music, we leave it to run. Nevertheless even in these few times some of the ADs are so horrible that we take pains to switch the channel. With such Ads everyday what was so different about this AD? This is supposed to be an AD about yoplait being a waist reducer, if it is that good then someone cannot look at a person eating it for a while and say I will loosen your clothes for better fit. No No that is not out of the Box it is Out of the Common Sense thinking. I would say it is the heights of American Ads.